operator 2030 · library
Thelibrary
Written pieces, one idea each.
All Your Clients Come From Referrals? Why Your Business Needs Media Now
Where the idea that every company is a media company comes from, what buyer data says about why it matters now, and five rules for running media as part of your business instead of handing it to a department.
Founder-Led Content: How to Build a Media Engine Without a Marketing Team
Pick one face buyers already trust, owner or not, feed it the questions buyers ask, run it every day with two people, and count buyers instead of views.